Trade Show magician – Airshow Singapore
About 2 weeks ago Lufthansa Technik engaged my service as trade show magician to attract potential leads to their booth. I was hired for 3 days during the peak hours of the show. Below the case study.
Client Name: Lufthansa Technik AG
Description: Manufacturer-independent provider of maintenance, repair and overhaul (MRO) services for aircrafts, engines and components
Industry: Aviation Industry
Event: Airshow Singapore 2016
Audience: Over 45,000 trade attendees from 125 countries
Task: The marketing project manager was looking for a presenter who could not only draw prospects to the booth, but also inform about the new products that were presented at the booth. The motto was innovation and each letter represented a new product.
The Objective: To maximize the number of attendees
that saw the demonstration and give the sales reps
a starting point for a dialogue in which they could
qualify the prospects
Solution: Infotainment presentation. A customized presentation that included the Lufthansa Technik Logo and the 11 innovations in an informative and entertaining way. Stefan brought consistent crowds to the booth every 30 minutes for 3 hours per day. About 500 potential leads at the booth in 3 days.