May 27 I was hired as Infotainer at an HP product launch. Below the case study:
Hewlett Packard Singapore Pte Ltd
Develops and provides a wide variety of hardware components as
well as software and related services to consumers, small- and
medium-sized businesses (SMBs) and large enterprises, including
customers in the government, health and education sectors.
Computer Hardware and Software
HP PC & Print Launch event at the Park Royal Hotel
150 partners and clients from the APJ region
Event Synopsis: May 27 HP launched 6 new products and services in APJ for consumer and enterprise. In the morning a press meeting was
hosted and in the afternoon the launch took place in separate
To introduce the main four products and services in an entertaining
and informative way before the detailed introductions by the product
• To give HP partners and clients an overview of the main product
• Allow audience to enjoy and relax prior to the main presentations
A customized performance of 15 min prior to the main presentations.
The performance consisted of 4 presentations. Each included the main features and benefits of the product. The show featured a new laptop, print security, a printer and a new device that can be every
device, a computer, a laptop and a phone.
The highlight was when an audience member who just thought of a
playing card was asked to project the card to a new HP’s printer and a page with a picture of the select card was printed out. Tag line: HP PageWide Business printers print faster than you think.
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