JTI Trade Show Magician

Trade Show Magician TFWA Asia

Trade Show magician – TFWA Asia

Last week JTI engaged my service as trade show magician to attract conference attendees to their booth. Below the case study.

Client Name: Japan Tabacco International Group of Companies

Description: Manufacturer-independent provider of maintenance, repair and overhaul (MRO) services for aircrafts, engines and components

Industry: Tobacco

Headquarter: Geneva Switzerland

Event: TFWA Asia Pacific Exhibition and Conference

Audience:  2000 Conference Participants from

Challence: To create awareness of the Future of Brands Campaign. By stopping the attendees at the booth communicating the challenge and impact of extensive regulations on products.

The Objective: To invite as many attendees as possible to sign up for the news letter on brand ban information

Solution: To ensure a consistent flow of visitors at the booth n created a customized performance of about 10 min to attract and hold visitors at the booth until a representative was available to provide more detailed information. The presentation contained the main message and key points of the campaign and closed with a call to action (to leave the contact information and to pick up flyer with more details about the campaign).

Performance outline: Regulations make brands disappear by enforcing generic packaging of products e.g. cigarette packages in the UK. At the conference it was not possible to display tobacco brands so instead a dollar bill changed to a blank piece of paper. A selected card faded in stages to a blank card and 15 seconds of the memory of an attendee was erased. Illustrating the fact that if you can’t display the trade mark of a brand your customers will forget it.

Here some pics of the unique booth set up and my creepy partner.

trade show magician TFWA

To find out more about customized magic presentations click here.

 

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