Part 1 – Trade Show Magician Singapore
I thought I write an article about magicians that perform at trade shows. I have done this a couple of times in Germany but so far not in Singapore. This month I was hired to perform for a client at the Motor Show Singapore. More about this in the next post (Case Study)
What are trade show magicians?
A partner to attract and inform booth visitors and potential leads. A professional trade show magician can be powerful tool for increasing exhibit traffic and awareness of a company’s product or service among the exhibit attendees.
Expert trade show magicians are more than just entertainers. They partner with exhibitors across industries to attract visitors to trade show booths – and then actively promote company products and services during engaging performances.
To support your exhibiting sales objectives, these specialized performers spend a great deal of time before the show learning about your company, market positioning, products, essential selling points and benefits.
They script their shows beforehand to ensure your product or service is effectively integrated into the magic act to maximize message impact.
As a result, they can serve as a marketing partner in educating exhibit booth attendees about your product or service’s key points of distinction. While performing their illusions, magicians make sure your company information is emphasized.
A research study by Exhibit Surveys, Inc. shows that live demonstrations and entertainment in display areas are among the top methods for attracting incremental booth traffic. Additionally, professional tradeshow magicians receive high rankings for product awareness and recognition.
In addition to reinforcing your marketing messages, an effective and entertaining magician can attract more visitors to your exhibit and help you secure more sales leads for your post-show follow-up.
You can expect to invest anywhere from $1500 to $5,000+ a day, but the expense may be well worth it when their mix of sales and sleight of hand bring prospective customers to your booth.
During the hiring process, don’t look for the lowest fee and assume that any entertainer can work your exhibit. Rather, consider several professionals and compare their experience and skills in the event arena. Then ask for references of past performances. You may even request a live “demo” act to help you determine that you are getting value for your marketing investment.
For more information regarding a trade show magician Singapore click here
– to be continued –