Trade Show Magician Singapore

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Part 1 – Trade Show Magician Singapore

I thought I write  an article about magicians that perform at trade shows. I have done this a couple of times in Germany but so far not in Singapore. This month I was hired to perform for a client at the Motor Show Singapore. More about this in the next post (Case Study)

What are trade show magicians?

A partner to attract and inform booth visitors and potential leads. A professional trade show magician can be a powerful tool for increasing exhibit traffic and awareness of a company’s product or service among the exhibit attendees.

trade show magician singapore

Expert trade show magicians are more than just entertainers. They partner with exhibitors across industries to attract visitors to trade show booths – and then actively promote company products and services during engaging performances.

To support your exhibiting sales objectives, these specialized performers spend a great deal of time before the show learning about your company, market positioning, products, essential selling points and benefits.

The tradeshow magicians script their shows beforehand to ensure your product or service is effectively integrated into the magic act to maximize message impact.

As a result, they can serve as a marketing partner in educating exhibit booth attendees about your product or service’s key points of distinction. While performing their illusions, magicians make sure your company information is emphasized.

A research study by Exhibit Surveys, Inc. shows that live demonstrations and entertainment in display areas are among the top methods for attracting incremental booth traffic. Additionally, professional tradeshow magicians receive high rankings for product awareness and recognition.

In addition to reinforcing your marketing messages, an effective and entertaining magician can attract more visitors to your exhibit and help you secure more sales leads for your post-show follow-up.

You can expect to invest anywhere from $1500 to $5,000+ a day, but the expense may be well worth it when their mix of sales and sleight of hand bring prospective customers to your booth.

During the hiring process, don’t look for the lowest fee and assume that any entertainer can work your exhibit. Rather, consider several professionals and compare their experience and skills in the event arena. Then ask for references of past performances. You may even request a live “demo” act to help you determine that you are getting value for your marketing investment.

For more information regarding a trade show magician Singapore click here

– to be continued –

Corporate Magician MICE Asia

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About 10 days ago I participated in the MICE Asia 2014 Show at Suntec Centre in Singapore. This was the first and only show in Asia which focuses solely on networking between the buyers and sellers for the MICE industry. I was a two day exhibit with a conference taking place along side the exhibition. This brought together the industry’s top names to discuss: key event issues, recent venue and restaurant openings, guides on how to run events, event concepts, social media, how to negotiate when choosing venues, deciding on locations for events and general buying tips. As a corporate magician MICE Asia I did continuous short to attract booth traffic and potential leads. I have done that for clients at trade shows and it was fun to it for myself. I got many new leads and I am currently in the process of following up with them. I hope that this Exhibit will be back next year and I will definitely participate.

corporate magician MICE Asia

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corporate entertainment idea

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Corporate entertainment idea – Visa Awards Night 2014

This week I was engaged to entertain at the Visa Awards Night at Waterview room at Gardens by the Bay. I only performed during the cocktail and photo taking session prior to the dinner for about 1.5 hours. Since the crowd was about 400 people I had to make sure to cover as many as possible. This doesn’t leave much time for each group. I tried to focus on groups of 6 or more and build a crowd during the performance. When a company is looking for a corporate entertainment idea for an event like this they usually require a performer that doesn’t need time to set up or that needs a lot of space. I believe that close up magic is one of the best options since you still have the interaction with the audience and it can be personalized for your company. The picture below was taken at the beginning of the event I think it was my first group.

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conference entertainment

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10 Tips for a successful engagement of conference entertainment Singapore

Part 3 of 3 on tips how to get the most out of corporate entertainment that you hire for your conferences

7. Never Have the Show after the Lucky Draw
This applies especially for Asian events where it is common to have a lucky draw as part of the event. From experience we know that people will leave after it because it is a natural end to any event. Save time and money if you cannot find another slot.

8. Be Aware of the Sequence of the Acts
If you have more than one act during your event make sure to speak with the respective performers regarding the sequence. It is not good to have a local favorite actor or comedian as an opener since he or she will hype up the audience and makes it tough for a follow on performer to regain the attention.

9. Place The Stage Show Before Any Speeches and Awards
It’s no secret that people switch off during the speeches and awards. This is especially true if food was served just prior to them.
You need to make sure that your guests are charged up, alert and listening to the speeches and awards; too much time and effort has gone into them to just to let them fall on deaf ears.
By having the entertainment before the speeches, you give people a chance relax, re-vitalize and become excited. At the end of the performance they will be amazed and feel alert, ready to hear your important messages.

10. Can the People at the Back see and hear the Stage Show?
When dealing with groups larger than fifty people, a stage or a riser should be used. Most acts can and will perform on the same level as the tables, but this stops a large number of people from seeing what is happening.
The same applies for the sound and lighting. Without either, the audience will have a difficult time understanding what is going on. Ask the performers regarding their requirement they should provide you with a technical rider

In Closing
When you hire an entertainer for a stage show, it is in your best interest to make use of him, or her, as best as you can. Great entertaining acts can become dull if the above tips are not applied. As the event organizer it is within your power to take care of these variables which could make your carefully planned event begin to unravel.
Always remember that when you hire a venue you have the right to ask for things to be done the way you would like them. Don’t allow the venue to stipulate things that will make your event dull, boring, or lose cohesion. If they baulk against your request, make sure to put your foot down.

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Corporate Entertainment Singapore

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10 Tips for a successful engagement of corporate entertainment Singapore

Part 2 of 3 on tips how to get the most out of corporate entertainment Singapore that you engage for your events.

4. Remove Tall Centerpieces on the Table
While tall center pieces look beautiful , they can also obstruct the view of your guests. This is also a barrier for inter-table communication. When your guests cannot see what is going on at the stage they will lose interest and start talking among themselves and this will have a negative impact on the performance.  If tall centerpieces cannot be avoided then make sure that you ask the banqueting staff to place them to one side before the show and return them after the show has ended.

5. Stop the Service During the Show
Whether it is a free bar or not, people at events enjoy drinking. But people moving around during a stage show are disruptive to everyone in the room. The best way to handle this is to have the bar closed during the stage show. We recommend covering the bar with a table cloth, allowing people to see at a distance that the bar is currently closed. Furthermore don’t have the bar at different location than where the show will take place. Especially after dinner your guests will be there instead of watch the performance that you paid for.

Also announce the temporary closure at least half an hour before the show begins, it allows your guests the chance to grab a drink or two to keep at the table.

For a western style dinner the show should begin either after the main course or after dessert when service has concluded.

In case of a Chinese style dinner the show should begin after the dishes and main course (rice and noodles) and when the fruit has been served. The service should stop at this time.

In general keep in mind that when people are eating they will not pay any attention to what is taking place on stage. If you don’t want to interrupt the service it might be better just to have live music instead of an audience participation act like a comedian, magician, juggler etc.

6. Never Have a Break Immediately Before the Show
Some people will lose track of time during the break and not return on time. People arriving part way through the show will disturb the enjoyment for the other guests. If people need a break to use the facilities they will do so as and when they need to.

stay tuned for part 3

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magic show

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10 Tips for a Successful Stage Magic Show

Part 1 of 3 on tips how to get the most out of the corporate entertainment you pay for.

You are the organizer for an event that needs stage show entertainment. The venue is booked, the guest lists have been sent out, the entertainment has been hired…and there is nothing else to do, or is there?
Many times, stage shows that incorporate the audience, such as comedians, magicians and mind readers, can be destroyed by a few little things. However, a lot of organizers are not aware of them and that they can make or break a show at an event.
If you are thinking of booking a stage magic show or other stage entertainer, or you have booked one for your next event, here are tips that will make your event and the magic show even better:

1. Keep Your Audience Close

A stage show can be extremely interactive, this is especially true of comedians, comedy magicians or mind readers. This means that the audience should be as close as possible to the stage.
The event manager at the venue will often place a dance floor between the tables and the stage. If you notice this, ask the banqueting staff to move all of the tables closer to the stage. You are in charge so you can demand this!

2. Fill The Front Tables First

This is the follow up to ‘keep your audience close‘. People naturally tend to stay away from the very front tables, and as a result, if there is a deficit of guests, the front tables will be inadequately populated. This creates another empty zone between the tables and the stage, limiting audience interaction and slowing down the flow and pace of the performance.
A good trick is to place ‘Reserved’ signs on the tables furthest away from the stage until the tables closest to the stage are full.

3. Keep People Together

Hotel, restaurant, conference center staff will always try to fill the room by spreading out the tables and chairs to use up the space. This type of distancing might utilize the space but doesn’t build a connected room for a show. In a theater or comedy club people feel connect thru the proximity to the other audience members. It is better for your event, and the entertainment, if there is an atmosphere of intimacy. This is true not only for theaters of comedy but for small or large function rooms in hotels or other venues.
You are the customer and the venue staff are there to ensure that you get what you require. Not the other way around!

Stay tuned for part 2

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magic show Singapore

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Magic show Singapore – how to handle repeat customers

Last Sunday I was back to do a magic show Singapore at the Sunday Brunch at Mezza9. Since I have been there over a year I get quite a lot of repeat customers. The question that I am asked by other magicians what to do if they have seen all your regular tricks. Well I see myself at the Hyatt as a magician but more importantly as a host. Regular guests I welcome back and have a talk with them what they have been doing, travel etc. Most often then not I don’t perform at all. If they request something I will, especially if they brought a friend or relative and then I just ask what  I did last time and do an effect they don’t remember.  My objective is to make them feel welcome at the brunch and to have a good time, the magic is only the icing on the cake and I am rather remembered as Stefan than as a guy who does tricks…

 

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Corporate magician

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Corporate magician

I would say 80 percent of my work as a corporate magician is at cocktail parties prior or sometimes during the dinner or party. The advantages of a strolling magicians are clear. The client does not have to reserve a specific slot during dinner where everyone in the audience has to focus on stage. There is no set up and the performance is usually only done for people who want to see something. Last week I was performing at MICE Awards 2014 at Gardens by the Bay at the Flower Field Hall. Below are some pictures that I took before and during the event. Unfortunately no action shots. I hope to get some from a photographer who was taken pictures at the event.

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corporate magician Singapore

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Corporate magician Singapore

Saturday and Sunday I was working again for MasterCard as corporate Magician Singapore for the launch of their new program Priceless Surprises. The event was hosted at the MasterCard theater at Marina Bay Sands. My job was to entertain the clients in the queue who were waiting for their price. Usually these events are not my favorites since the audience is only focused on the prices they get. This one was actually quite fun since I could do longer shows for the people in line covering up to 15-20 people at a time. It reminded me of a busking style show that I used to do at street festivals. The problem in Casinos in Singapore is that hired performers can only do their shows inside the respective venue e.g. at the MasterCard theater. The space right in front of the place is Casino space and you cannot perform their without a specific license. The event and the performance went well and I had repeat “customers” that came twice to see something else.

 

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Restaurant Magician Singapore

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Restaurant Magician Singapore

When you work as a restaurant magician Singapore you have to deal with all kinds of situations. Recently I was asked by the management to go to VIP table in one of the private rooms at Mezza9 . I walk in introduce myself and tell them that I am the entertainment the Gentleman who had reserved the table and room turns around looks at me and says with a stone face: No we don’t need this please leave. I excused myself with a smile for the interruption and turned around to walk out. He started laughing and said just kidding come in and show us what you got. He was a tough spectator but I won him over and he thanked me at the end for the performance. The same group came back yesterday and this time he requested me to do a performance and at the end he gave me a hug at the end of the show. A very funny guy. I wished all my performance were like this.