May 27 I was hired as Infotainer at an HP product launch. Below the case study:

Client Name:
Hewlett Packard Singapore Pte Ltd

Description
Develops and provides a wide variety of hardware components as
well as software and related services to consumers, small- and
medium-sized businesses (SMBs) and large enterprises, including
customers in the government, health and education sectors.

Industry:
Computer Hardware and Software

Event:
HP PC & Print Launch event at the Park Royal Hotel

Audience:
150 partners and clients from the APJ region
Event Synopsis: May 27 HP launched 6 new products and services in APJ for consumer and enterprise. In the morning a press meeting was
hosted and in the afternoon the launch took place in separate
room.

Challenge:
To introduce the main four products and services in an entertaining
and informative way before the detailed introductions by the product
managers.

The goal:
• To give HP partners and clients an overview of the main product
• Allow audience to enjoy and relax prior to the main presentations

Solution:
A customized performance of 15 min prior to the main presentations.
The performance consisted of 4 presentations. Each included the main features and benefits of the product. The show featured a new laptop, print security, a printer and a new device that can be every
device, a computer, a laptop and a phone.

The highlight was when an audience member who just thought of a
playing card was asked to project the card to a new HP’s printer and a page with a picture of the select card was printed out. Tag line: HP PageWide Business printers print faster than you think.

If you are looking for way to introduce a new product and to generate more traffic at your next trade show please click here for more information.