Tradeshow Magician Singapore – Case Study
Motor Show Singapore Jan 2015. Astrotech is a company that provides restoration and repair services for the automobile industry hired my services as tradeshow magician Singapore to support them with the following objectives during the exhibit:
- Increase Brand and Name recognition (until the motor show Astrotech mainly worked for distributors only a very small percentage was consumers)
- Lead generation
- Promote Service Credit offers to potential clients
During pre-show meetings, I developed a customized script that included the main services and ended with a call to action to leave contact information and to buy service credits. I designed 4 customized effects for the show.
The first one was a card effect using 3 cards. This was played as a game where the attendees had to keep track of the winning card – an Ace and A for Astrotech. The intention was to mention the company name a many times as possible during the card trick demo. At the end one of the card changed into a card with the company logo. This was followed by an explanation of the main services, dent removal, solar control window films and interior and exterior restoration backed by a 100% satisfaction or money-back guarantee. I used 3 ropes to illustrate the services. The next effects was the lead into the sales pitch. Astrotech offered to double the value their clients’ money. E.g. If some spend SGD 400 on restoration and maintenance services on their car and they bought at the exhibit this amount from Astrotech the company offered SGD 800 in-service credits basically doubling the investment. The credit does not expire and is transferable. To illustrate this I showed SGD 50 and transformed into SGD 100. I closed the performance with a card trick which was framed around matching the needs of Astrotech clients no matter how difficult they are – which always ended with a big laugh.
During the performance, I also qualified the leads by asking who is from Singapore and who has a car to avoid that the booth representative wastes their time on someone who is not from Singapore and/or doesn’t have a car.
At the end of the show of the exhibit Astrotech made enough sales offset the exhibit expenses, added about 1000 new leads to there database, and created a brand awareness with the public.
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