Trade Show Magician TFWA Asia
Trade Show magician – TFWA Asia
Last week JTI engaged my service as trade show magician to attract conference attendees to their booth. Below the case study.
Client Name: Japan Tabacco International Group of Companies
Description: Manufacturer-independent provider of maintenance, repair and overhaul (MRO) services for aircrafts, engines and components
Industry: Tobacco
Headquarter: Geneva Switzerland
Event: TFWA Asia Pacific Exhibition and Conference
Audience: 2000 Conference Participants from
Challence: To create awareness of the Future of Brands Campaign. By stopping the attendees at the booth communicating the challenge and impact of extensive regulations on products.
The Objective: To invite as many attendees as possible to sign up for the news letter on brand ban information
Solution: To ensure a consistent flow of visitors at the booth n created a customized performance of about 10 min to attract and hold visitors at the booth until a representative was available to provide more detailed information. The presentation contained the main message and key points of the campaign and closed with a call to action (to leave the contact information and to pick up flyer with more details about the campaign).
Performance outline: Regulations make brands disappear by enforcing generic packaging of products e.g. cigarette packages in the UK. At the conference it was not possible to display tobacco brands so instead a dollar bill changed to a blank piece of paper. A selected card faded in stages to a blank card and 15 seconds of the memory of an attendee was erased. Illustrating the fact that if you can’t display the trade mark of a brand your customers will forget it.
Here some pics of the unique booth set up and my creepy partner.
To find out more about customized magic presentations click here.
Roving magic HSBC
Roving magic HSBC – Singapore 7
Event: April 28, 29 Singapore Seven Rugby Tournament – HSBC Hospitality suite
Venue: Singapore Indoor Stadium – HSBC hexagon suite
Package: Roving Magic
Last weekend I was performing a roving magic Marathon at the Singapore 7 rugby tournament. 8 hours of magic in 2 days. It was a lot of fun and just when I thought I would not handle playing cards for the next couple of days, I received a message from a friend of mine that a famous close-up magician from the US was in Singapore and a session would take place at a hotel close to my apartment. Well, my wife knows that I am obsessed. I spent another 3 hours at the session. I just love what I do.
Magic Stage performance
Magic Stage performance for Honeywell in Danang
Event: Mar 22 Partner and Sales Conference – Honeywell
Venue: Novotel, Danang, Vietnam
Package: Stage performance, 230 guests
Honeywell engaged my services for a sales and partner conference in Danang Vietnam to do an after dinner stage show. The audience comprised of Honeywell employees and partners from Asia Pacific and the United States. I flew in a day prior to the performance for a rehearsal and technical check. The show went really well thanks to the organizers from Masso Group.
Close Up Magic office party
Close up Magic office party
Event: Mar 16 New Office Inauguration – Liqui Moly
Venue: Liqui Moly Office Singapore
Package: Close Up Magic
I had the pleasure to perform close up magic for Liqui Moly at there new office location in Singapore for the clients and business partners. It was a great event and I event met some Germans from my region. I could tailor this performance more speaking in my local dialect.
Magic Stage Show Finance Awards
Magic Stage Show International Finance Awards
Event: Jan 26 International Finance Awards – International Finance Publications Limited
Venue: Marina Bay Sands Function Room
Package: Magic Stage Show
International Finance Publications engaged my services the second time for their annual award event in Singapore. I performed a 40 minute Magic Stage Show. Here some snapshots of the performance:
close up magic
Customized Close Up Magic
Event: Nov 16 – VIP Client Event – Van Cleef & Arpels – 60 guests
Venue: Private Villa
Package: Customized Close Up Magic
Van Cleef & Arpels is a French jewelry, watch, and perfume company. The objective for the performance at this event was to integrate the name of the new Van Cleef & Arpels collection secrets and to show the guests customized close up magic related to the theme and products.
For the feature effect a ring box from the company was introduced as the biggest secret of the evening. The participants selects and signed a playing card which appeared folded inside the box.
To present customized close up magic to your clients at your next event or trade show please contact us now.
F1 Event Magician
Citigroup – F1 Event Magician
Event: Sep 16 – F1 Company Event – Citigroup – 350 employees from SEA region
Venue: Aura and Smoke & Mirrors – National Gallery Singapore
Package: Close Up Magic
The F1 Night Race has been taking place in Singapore for 9 years now. This year, I was hired by Citigroup to perform close up magic for their guests at the National Gallery. The 2 restaurants are right above the track (see picture below), which makes it difficult for a roving magician to interact with the audience due to the noise.
I was lucky to perform inside the restaurants for 75 VIP guests where the sound of the cars was not a problem.
P.S. The National Gallery is definitely worth a visit, additional sightseeing tips you can find in the article 100 Best Things to do in Singapore.
Bain Company event
Bain Company Event
Event: Sep 7 – Annual Company retreat – Bain and Company – 250 employees from SEA region
Venue: Marriott Hotel Phuket
Package: Close Up Magic and Stage Show
Bain & Company is a top management consulting firm. We advise leaders on strategy, marketing, organization, operations, IT and M&A across industries. Bain engaged my services for the annual employee event, which was hosted in Phuket Thailand. I entertained during the cocktail hour and did a 20 min stage before dinner. It was a great event and super fun group to perform for. Here some images from and of the stage prior to the performance.
