magic convention

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Magic Convention – How magicians improve their skills

The question I am asked the most, apart from how did you do that, is how did you learn your craft and how do you improve your skill.

Like with any other business, there are conventions. There you can attend lectures held by famous or not so famous magicians, there are shows and usually exhibits that shows the latest and the greatest trick.

Personally, I don’t go very often because of the focus on tricks and sales. I believe improvement comes from doing as many performances as you can and analyzing what went well and sometimes what went wrong.

Every now and then there is a magic convention that goes off the beaten track. Earlier this year I signed up for a convention/lectures in Madrid Spain. What drew me to it was the fact that it was limited to 15 participants. It is called Campus Magico.

They had 6 teachers and the focus was on the way magic is approached in Spain. There were lectures about the history of Spanish Magic, lessons in active theatre and mime, storytelling and others.  Each lecturer did a full day seminar with various exercises.

The location was about 30 km outside Madrid in a beautiful farmhouse. There was nothing around to distract your attention, so full focus on the lectures and exercises was guaranteed.

What I liked best is that I didn’t learn a single effect but improved on the ones I do already. Furthermore it was great to meet other performers from the UK, Germany, Spain, Canada and the US. I hope to be back next year

 

event magician

Event Entertainment Roving Magic

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Event Entertainment Roving Magic

When it comes to event entertainment roving magic, also called strolling magic, close-up walk around or sometimes street magic seems to be a very popular option for cocktail events, private or corporate dinner parties.

What are the advantages of a roving magician?

Your guests will socialize better because magic is a great conversation starter. People that don’t know each other will talk about what they have just seen. It is also a good way to get different groups together.

Your guests are given the opportunity to socialize, not just to see a performance.  Unlike a stand-up show or illusion show roving magic does not interrupt the flow of the event. It doesn’t require the attention of the entire audience but only of the group that is currently involved in the presentation.

The performance is personlized and your guests will have more fun getting their own show. Usually the magic happens in their hands.

There is no additional costs for a stage, lights and sound equipment. Roving magic can be done almost anywhere, under almost any conditions.

Finally it is possible to customize the effects to involve for example your company name and logo or message. For private events e.g. birthday parties or anniversaries a message can be included leaving the main person or couple with unique souvenir.

FAQ

How long is a performance? Typically 5-10 minutes per group

How many people can be you perform for? As a ballpark, at a cocktail event about 40-50 people can be covered in one hour. At a sit down dinner (tables of 1o) about 60-70 per hour

Can this also be used for a small group of 5-20 people? I would recommend to do a close-up show of about 25 minutes for the entire group.

Below are pictures taken at a recent performance. It was required to perform during the cocktail hour and later at the dinner in between courses.

event entertainment roving magic

JTI Trade Show Magician

Trade Show Magician TFWA Asia

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Trade Show magician – TFWA Asia

Last week JTI engaged my service as trade show magician to attract conference attendees to their booth. Below the case study.

Client Name: Japan Tabacco International Group of Companies

Description: Manufacturer-independent provider of maintenance, repair and overhaul (MRO) services for aircrafts, engines and components

Industry: Tobacco

Headquarter: Geneva Switzerland

Event: TFWA Asia Pacific Exhibition and Conference

Audience:  2000 Conference Participants from

Challence: To create awareness of the Future of Brands Campaign. By stopping the attendees at the booth communicating the challenge and impact of extensive regulations on products.

The Objective: To invite as many attendees as possible to sign up for the news letter on brand ban information

Solution: To ensure a consistent flow of visitors at the booth n created a customized performance of about 10 min to attract and hold visitors at the booth until a representative was available to provide more detailed information. The presentation contained the main message and key points of the campaign and closed with a call to action (to leave the contact information and to pick up flyer with more details about the campaign).

Performance outline: Regulations make brands disappear by enforcing generic packaging of products e.g. cigarette packages in the UK. At the conference it was not possible to display tobacco brands so instead a dollar bill changed to a blank piece of paper. A selected card faded in stages to a blank card and 15 seconds of the memory of an attendee was erased. Illustrating the fact that if you can’t display the trade mark of a brand your customers will forget it.

Here some pics of the unique booth set up and my creepy partner.

trade show magician TFWA

To find out more about customized magic presentations click here.

 

Roving magic HSBC

Roving magic HSBC

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Roving magic HSBC – Singapore 7

Event: April 28, 29 Singapore Seven Rugby Tournament –  HSBC Hospitality suite
Venue: Singapore Indoor Stadium – HSBC hexagon suite
Package: Roving Magic

Last weekend I was performing a roving magic Marathon at the Singapore  7 rugby tournament. 8 hours of magic in 2 days. It was a lot of fun and just when I thought I would not handle playing cards for the next couple of days, I received a message from a friend of mine that a famous close-up magician from the US was in Singapore and a session would take place at a hotel close to my apartment. Well my wife knows that I am obsessed. I spent another 3 hours at the session. I just love what I do.

 

Magic Stage performance

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Magic Stage performance for Honeywell in Danang

Event: Mar 22 Partner and Sales Conference –  Honeywell
Venue: Novotel, Danang, Vietnam
Package: Stage performance, 230 guests

Honeywell engaged my services for a sales and partner conference in Danang Vietnam to do an after dinner stage show. The audience comprised of Honeywell employees and partners from Asia Pacific and the United States. I flew in a day prior to the performance for a rehearsal and technical check. The show went really well thanks to the organizers from Masso Group.

Liqui Moly corporate event

Close Up Magic office party

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Close up Magic office party

Event: Mar 16 New Office Inauguration –  Liqui Moly
Venue: Liqui Moly Office Singapore
Package: Close Up Magic

I had the pleasure to perform close up magic for Liqui Moly at there new office location in Singapore for the clients and business partners. It was a great event and I event met some Germans from my region. I could tailor this performance more speaking in my local dialect.

 

 

event magician

Magic Stage Show Finance Awards

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Magic Stage Show International Finance Awards

Event: Jan 26 International Finance Awards –  International Finance Publications Limited
Venue: Marina Bay Sands Function Room
Package: Magic Stage Show

International Finance Publications  engaged my services the second time for their annual award event in Singapore. I performed a 40 minute Magic Stage Show. Here some snap shots of the performance:

Magic Stage Show 2

Magic Stage Show

Magic Stage Show 3

 

event magician

Season greetings

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Season Greetings

Now I will have a few days to recuperate and spend some time with my wife and friends, I’d like to wish everyone who has supported me and my business this past year, be it corporate or private clients a great start in 2018 and 365 successful days. Without you I wouldn’t be in this wonderful position to be able to perform and do what I love for a living. Thank you for your ongoing support and I look forward to working with you again in 2018.

I will be developing a one man show for the forthcoming year and will be offering  it to existing clients first. If you would like to be on the list please sign up to my Newsletter on the website.

For the time being have fun with the holiday workout!

Best regards,

Stefan

season greetings